A Very Brief History of Marketing Psychology: From Mind Tricks to Microtargeting
Since the 1800s, scholars and businesspeople have been fascinated by the ways advertising influences consumer behaviour. Over the past…
Entries by The Dentro Team
Why It’s So Hard to Save (And What You Can Do About It): Temporal Discounting, Emotions, and the Psychology of Spending
Many of us set out with the best intentions to save- whether for emergencies, retirement, travel, or that brand-new car- but all too often…
Financial Heuristics: Shortcuts That Help (or Hurt)
Human decision-making is often regarded as a highly rational mental process, but when we take a closer look, we can see that it’s a bit more complicated than that. Making good decisions largely depends on having access to…
How Mental Distortions Impact Our Wallets
When it comes to our money, we like to think we’re making rational decisions. Yet, research in behavioural finance suggests that our emotions and personal beliefs play a far more significant role…
The Emotional Side of Financial Decisions: The Hidden Forces That Trump Logic and Reason
Whether you realize it or not, our emotions are the backseat driver to most decisions we make in our day-to-day lives, including what we do with our money…
Money on My Mind!
Suppose you wake up tomorrow with a sudden curiosity about stock market trading; you can flip open your laptop and access ample amounts of financial information readily available at your fingertips…
Why Do We Use Nest Wealth As Our Asset Management Partner?
Asset management firms appear to be everywhere, and selecting a partner to support our clients, was a complicated process. We had to find a firm that shared many of the same values as our clients…